Seminars for your success 

Search Engine Advertising SEA for WordPress & WooCommerce with Google Ads

The search engine advertising also SEA abbreviated for Search Engine Advertising, is a central area of online marketing. SEA makes it possible to increase business success through paid advertising, marketing measures in search engines and related platforms.
Urs Scheufele: Seminar leader and lecturer Search Engine Advertising SEA with Google for WordPress & WooCommerce

You want to help your WordPress site or WooCommerce store get more customers and website visitors through targeted marketing? Google Ads provides you with an effective tool for this purpose. In the seminar, participants will learn how your website can be found by potential customers exactly when they search for respective products and services on Google. The participants will learn how to reach your target group exactly with advertisements through SEA with Google. Google's sophisticated tool makes this possible at the right time, at the desired location. The tricks for an efficient controlling of the advertising budget is also part of the training. The training content and focus can be determined in the seminar and, if necessary, directly applied to specific examples in professional practice.

Top topics

  • Types of queries
  • Division of keyword types
  • Keyword research methods Traditional sources, online methods and other external sources
  • Preparing WordPress and WooCommerce for user tracking.
  • Google Ads Basics
  • Possibilities and limits of Google Ads
  • Google Ads user interface
  • Campaign and ad structure
  • The keyword options
  • Geographical display orientation
  • The advertising timetable
  • Alignment with different devices
  • Formulate ad texts correctly
  • Costs and budget of your Ads campaign
  • Quality factor, ad rank and click prices
  • What is a good landing page?
  • Conversion tracking - measuring advertising performance
  • Advertise on the Google Display Network
  • Success control & optimisation
  • Solve general questions and problems
  • Linking WordPress with Google Ads
  • Online tools for keyword research
  • Create and administer Google Ads account
  • Navigating the Google Ads account
  • Campaign types and campaign parameters
  • Optimize ads through video, content network

Other topics SEA

  • Ad extensions
  • Shared media libraries
  • Optimisation with regard to your advertising objectives
  • Tips for increasing ad performance in the content network
  • AdWords Editor - make changes quickly
  • Advanced bidding strategies

At least 2 days

Recommended 4 days

Aspiring Online Marketing Managers, Administrators, Aspiring Web Designers, Bloggers and anyone who wants to make WordPress websites professionally responsible for the marketing success a website positive. You should have basic knowledge and first experience with WordPress as an administrator or blogger.

Your trainer

Urs Scheufele: Seminar leader and lecturer SEA for WordPress & WooCommerce

Price: 689,- Euro p. p. plus VAT.
Training.Internet.Coding Urs Scheufele

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