WooCommerce is the most popular eCommerce solution in the world and perfectly integrated with WordPress - the most widely used content management system in the world, which is exactly why WooCommerce is the best choice for small to medium sized stores. This does not mean that you can also realize large shops with WooCommerce. See also my FAQ. WooCommerce is a so-called freemium plugin. The basic version is free and integrates elementary eCommerce functions into your website. If your needs increase, the desired functions can be added with the help of paid extensions, so-called plugins.
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WordPress and WooCommerce
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WooCommerce in the German market
WooCommerce was originally programmed for the American market and can not be used in the standard version legally secure in Germany. I will set up the necessary changes and adjustments for you. Remedy here are special plugins or the legal text providers. So it should be especially looked at major legal changes (such as the DSGVO), whether WooCommerce or other extensions will make adjustments here. In addition, I can create your personal WooCommerce store as B2B or B2C (or both).
10 Frequently Asked Questions about an Online Shop with WordPress and WooCommerce
WordPress has revolutionized the ease of creating online projects. WooCommerce is in large parts just as easy to use. This also saves costs - both for the initial installation of a shop and for the maintenance and training of your staff. I've been implementing WooCommerce shops for many years and can help your project to succeed
B2B and B2C
The e-commerce world is divided into B2B (business to business) and B2C (business to consumer) e-commerce. In B2C e-commerce, the customer is an end consumer; in B2B e-commerce, the customer is usually a commercial business. Are you looking for a wholesale solution for your e-commerce? Then you have come to the right place.
It is possible to map almost all existing business models with WooCommerce such as:
- Physical products (e.g. jeans trousers or self-made soap)
- digital or digitalisable products as download (e.g. own music pieces or short stories)
- Admission tickets and tickets (e.g. for amusement parks, seminars or trade fairs)
- protected member areas (e.g. for video trainings or PodCasts)
- on top of that external products (e.g. like affiliate from amazon).
Without knowing the details, the cost and time required to create and then run a WooCommerce store are impossible to estimate. This depends on numerous factors, e.g.:
- Does a technical infrastructure already exist (domain, web hosting or third party systems for accounting, shipping or customer management) or does this still need to be built up.
- How many and what types of products are sold through the shop
Visitor volume per day, month and peak times - this is especially important for hosting.
- What technical and other knowledge is already available? Can the product range be distributed via standard sales processes, or are special solutions needed for personalized goods or industry-specific peculiarities. Can prefabricated themes for WooCommerce be used, or is a completely independent and distinctive shop design desired?
- Other points that need clarification:
Who is responsible for the product installation?
- Are product texts and images already available, or do they need to be adapted or newly created?
Is a data import from other systems necessary?
Who is responsible for online marketing and search engine optimisation?
- Which social media channels are used?
Who is responsible for online law and data protection? Depending on the industry but also the target countries, quite considerable resources are necessary for this, otherwise warnings and fines threaten.
Website availability is the time during which a website or web service is accessible to users in a given period of time. Although 100% uptime is the goal, in IT circles, 99.999% uptime is considered high availability. Every website experiences planned and unplanned downtime.
Every website provider wants to keep availability as high as possible - against the background of the competitive strength of the Internet, not without justification. Decisive for the availability of an online shop is the choice of a powerful provider. There are providers who specialize in the operation of WordPress shops and offer the appropriate service. Since a WooCommerce shop generates a lot of dynamic content and requests that cannot be cached, a correspondingly strong server performance is required.
Depending on the size and popularity of your store, during peak shopping hours there may be tens of thousands of visitors on the store page at the same time, searching for products, filtering items by different product categories, filling their shopping carts, and making purchases. Selecting an appropriate deployment architecture with a prepared development and test environment will also help to increase resilience. Appropriate backup and recovery tools are also extremely important. This is because they can be used to get a shop up and running again if necessary.
The maintenance of the basic content (master data, images, product descriptions) of the shop should not be underestimated. Say goodbye to the idea of running the shop "on the side". A good online shop system requires care, customer orientation and expertise. Good category descriptions and a small blog can contribute to personalization and enhance the shop.
For small and new shops, which are initially operated by one or a few employees, the time factor is crucial at the beginning. Because especially in the start-up period, one is less concerned with the orders and shipping, but more with the initial creation of the article master and the preparation of the associated media such as images, videos or data sheets.
The creation of products is the main task of product maintenance. When you set up a product, you enter all master data into the online shop. In addition to the product name, characteristics such as size and weight, and the sales price, you need to create particularly detailed product descriptions. Since the customer of your online shop is not able to check the product sensorially and habtically or to look at it more closely, you should go into detail about all characteristics, functions and specialties.
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