Search Engine Optimization SEO for WordPress & WooCommerce

Seminar Search Engine Optimization SEO for WordPress & WooCommerce

Search engine optimization, also abbreviated to SEO, is a subarea of online marketing that deals with the optimization of content for better findability in search engines.
Urs Scheufele: Seminar leader and lecturer SEO for WordPress & WooCommerce

SEO is ideally considered as a part of the overall marketing concept. In the seminar, the participants learn how the technical access requirements are created. Furthermore, the description of the content of an online offer will be discussed. Last but not least, it is important to communicate the increase of relevance through appropriate measures to the search engine. After completion of the training, the participants have a good foundation to bring their own WordPress website decscheident forward.

  • How do search engines work?
  • The most important search engines
  • SEO definition and conceptual basics
  • URL schemes
  • HTTP status codes for search engines
  • the GOOGLE pagerank
  • Types of queries
  • SERP's
  • SEO requirements
  • Which areas can be optimised?
  • Content optimisation
  • Internal and external linking
  • Strategies to be in the top positions in the long term
  • Basic rules for information architecture
  • Mobile SEO measures
  • Technical SEO measures
  • Onpage SEO optimisations
  • Offpage optimisations
  • Analysis tools for mobile, technology, onpage, offpage
  • Checklists for a WordPress / WooCommerce project
  • Work with important the WordPress tools: WPOptimize, Yoast, Onsite Tracker

At least 2 days

Recommended 3 days

Online marketing managers, administrators, aspiring web designers, bloggers and anyone who wants to make WordPress websites professionally responsible for the marketing success a website positive. You should have basic knowledge and first experience with WordPress as an administrator or blogger.

Urs Scheufele: Seminar leader and lecturer SEO for WordPress & WooCommerce

Price from: 649,- Euro p. p. plus VAT.
Training.Internet.Coding Urs Scheufele

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