Search Engine Optimization SEO for WordPress & WooCommerce

How do search engines work?
The most important search engines
SEO definition and conceptual basics
URL schemes
HTTP status codes for search engines
the GOOGLE pagerank
Types of search queries
SERP's
SEO requirements
Which areas can be optimized?
Optimization of the content
Internal and external linking
Strategies to be at the top of the rankings in the long term
Basic rules for the information architecture
Mobile SEO measures
Technical SEO measures
Onpage SEO optimizations
Offpage optimizations
Analysis tools for mobile, technical, onpage, offpage
Checklists for a WordPress / WooCommerce project
Working with important WordPress tools: WPOptimize, Yoast, Onsite Tracker