Many e-commerce managers and store operators are working on designing a product page for WooCommerce. There are some important points that you should bear in mind. Here are some tips that can help you make your online store more successful:
Product images in WooCommerce
Use high-quality and appealing product images. Show the product from different angles and in different color variations, if applicable. Make sure the images are high resolution and well lit. Use compression tools such as Imagify to ensure that your images are automatically converted to the optimal size and graphic format. This will have a positive impact on your SEO ranking. Don't forget to maintain the relevant alt text and image meta information.
Product description
Describe the product in detail and in an appealing way. Use clear and understandable language on your product page. List all the important features and benefits of the product in your WooCommerce store. Use bullet points to present the information clearly. Use meaningful headings and HTML tags to boost the SEO ranking of your WooCommerce product page. Registering your WooCommerce store's products with Google Shopping is a very good way of directing customers to your site. For paid advertising campaigns, it is basically a must. Theoretically, you can also create a product feed in WooCommerce manually, but it saves time and is easier to use a suitable plugin.
Price and availability
Clearly state the price of the product. If there are variations of the product (e.g. different sizes or colors), allow customers to select the desired option. Also indicate the availability of the product, e.g. "In stock" or "Pre-order possible". In order for your online store to be legally compliant, various information such as VAT, delivery times and a link to the shipping conditions must also be clearly visible. The fee-based German Market extension takes care of all these tasks and places all legally relevant information in the appropriate places in your store.
Customer reviews on the product page
Integrate a rating system that allows customers to share their opinions and experiences with the product. Positive reviews can strengthen the trust of potential buyers and increase sales opportunities.
Cross-selling
Show related products or other products that customers often buy together with the product under consideration. This can encourage customers to buy more items and increase sales. Most page builders such as Elementor or Divi already have corresponding design widgets integrated.
Customizable radio buttons in WooCommerce
If your product has different options or variations, such as sizes, colors or materials, make sure customers can easily select these options. Use drop-down menus or buttons in your online store to make it easy for them. If your products have very specific characteristics, use Advance Custom Fields, for example, to create individual product data.
Convincing call-to-action
Use eye-catching buttons or other elements to motivate customers to buy. Pay attention to clear prompts such as "Buy now" or "Add to cart". Create forms that allow you to evaluate your advertising campaigns (SEA).
Creating a responsive design for WooCommerce
Make sure that your product page looks good and is user-friendly on different devices, such as desktops, tablets and smartphones. A responsive design ensures that the page is displayed correctly regardless of the display size. Responsive layouts can be designed very easily with Pagebuilder Elementor Pro. The switching points, so-called breakpoints, can be configured according to requirements. A responsive layout in the store significantly increases your conversion rate.
Customer reviews and questions
Offer customers the opportunity to ask questions or leave reviews. This encourages customer engagement and helps other potential buyers with their purchase decision. WooCommerce has already integrated product reviews. There are also expansion options for rating platforms. Take Trustpilot, for example: An order in your WooCommerce webshop automatically triggers an invitation email to the respective customer, inviting them to submit a service review on Trustpilot.
Clarity in the product categories
Keep the product page clear and well-structured. Avoid excessive information or clutter that could confuse the customer. Follow these tips to create an appealing and user-friendly product page for WooCommerce that piques interest and drives sales.
